Establishing the territory- I claim this land for the coaches! Sean Branick starts off his paper with pointing out that coaches are more than just fellow meatheads to their football player counterpart. He explains that coaches are some of the most influential people in our culture, whether they were the average parent coaching their kid’s football team, or if they were the greatest of greats like Coach Ditka. Who is probably the greatest coach ever. I digress. Branick wants people to get the idea in their heads before they go any further in his paper that coaches have a lot to offer in their communities.
Establishing the niche- Coaches are not given enough credit when it comes to being a great teacher and source for athletes. Coaching is not for the faint of heart. They have to be able to read their players and know how to react to situations in the blink of an eye. Coaches need to stay on top of things in order to be successful with their team. Sean mentions five things that a coach needs: being a teacher, being organized, being competitive, being a learner, and being a mentor and friend. Not everyone can be all of these things, but great coaches can be. Like I said, not for the faint of heart.
Establishing how he will find the niche- The way in which Branick found the great coaches was he recorded pregame speeches, and got to interview the coaches that he had in mind for the level of greatness. This way he got to have a first hand account of how coaches were able to lead their teams and how they were as people too. Definitely a solid approach to finding the information he wanted.
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